In December, Dropoff conducted it’s 2nd Annual Holiday Survey to better understand how customers form connections to a brand and make purchase decisions around the holidays. Overwhelmingly, the survey indicated that same-day delivery will be a part of an advanced strategy to retain customers and exceed their expectations. Here are some of the specific findings.

The survey found 60% of U.S. holiday shoppers are more likely to purchase gifts from retailers that offer same-day delivery.

Additionally, the survey showed that many holiday shoppers —67% to be exact—do their shopping at the last minute. When holiday procrastination occurs, customers still expect retailers to accommodate their needs, as evidenced by the fact that a whopping 90% of last-minute shoppers said they are more likely to purchase from retailers that offer same-day delivery.

Holiday shopping is a crucial time to earn consumers’ loyalty, and offering same-day delivery is one way to do that. It has become a big part of the customer journey and is vital to their purchase intent. So while consumer expectations continue to rise, so will same-day delivery.

In order to build lasting relationships with customers and offer the best service possible, retailers need to ensure they have full visibility into their inventory from end to end and work with the right same-day delivery partner that represents their brand as they would themselves.

Our CEO, Sean Spector, relayed the full results of our holiday survey to TotalRetail. Check it out here.