In December, Dropoff conducted it’s 2nd Annual Holiday Survey to better understand how customers form connections to a brand and make purchase decisions around the holidays. Overwhelmingly, the survey indicated that same-day delivery will be a part of an advanced strategy to retain customers and exceed their expectations. Here are some of the specific findings.

The survey found 60% of U.S. holiday shoppers are more likely to purchase gifts from retailers that offer same-day delivery.

Additionally, the survey showed that many holiday shoppers —67% to be exact—do their shopping at the last minute. When holiday procrastination occurs, customers still expect retailers to accommodate their needs, as evidenced by the fact that a whopping 90% of last-minute shoppers said they are more likely to purchase from retailers that offer same-day delivery.

Holiday shopping is a crucial time to earn consumers’ loyalty, and offering same-day delivery is one way to do that. It has become a big part of the customer journey and is vital to their purchase intent. So while consumer expectations continue to rise, so will same-day delivery.

In order to build lasting relationships with customers and offer the best service possible, retailers need to ensure they have full visibility into their inventory from end-to-end and work with the right same-day delivery partner that represents their brand as they would themselves.

Our CEO, Sean Spector, relayed the full results of our holiday survey to TotalRetail. Check it out here.