How to Start Same-Day Medicine Delivery in Your Pharmacy

There’s no doubt about it – same-day medicine delivery is becoming increasingly popular with pharmacy customers. They want the convenience of being able to order their prescriptions and have them delivered right to their door, without having to go through the hassle of driving to the pharmacy.

According to ASOP Global, 74% of consumers who have purchased medicines online and had them delivered would do so again. That’s an incredible opportunity for you to reach a wider net of customers without needing them to ever enter your building. If you’re not currently offering this service, you could be missing out on a lot of business.

In this article, we’re going to teach you everything you need to know about launching same-day delivery for your pharmacy.

What is same-day medicine delivery and why is it becoming more popular among pharmacy customers?

Same-day medicine delivery is a pharmacy service that delivers medications to customers on the same day that they are ordered. This type of delivery is becoming more popular as customers increasingly value convenience and time savings.

This transition to delivery has only been accelerated by the COVID-19 pandemic, as more people are staying home and opt to have everything brought straight to their doorstep.

Whether it’s groceries, fast food, or life-saving medicine, it’s more important than ever that businesses adapt and find ways to bring their goods straight to the consumer.

What are some examples of pharmacies winning with same-day delivery for their customers?

Walgreens, CVS, and Rite Aid are all examples of pharmacies that have same-day delivery services available to their customers.

Walgreens launched same-day prescription delivery in May of 2021, with delivery times as quick as two hours for $12.99 per order.

CVS Pharmacy launched same-day delivery for $7.99 all the way back in 2019 and offers a next-day delivery service for free on any orders over $49.

Even the popular supermarket Publix launched same-day delivery for prescriptions for as little as $5, back in May of 2020.

Rite Aid also offers a variety of delivery services, including next-day and same-day delivery for a fee.

You can learn more about some of these same-day delivery launches here.

So, what’s the big deal?

Why are so many pharmacies winning with same-day delivery?

There are a few reasons.

First, customers appreciate that they can get their prescriptions without having to leave home.

Second, many pharmacies offer discounts for first-time users of their same-day delivery service. This encourages new customers to start using it and makes it much more likely that they’ll stick with one pharmacy for the long term, even if it isn’t the closest one to where they live.

Third, thanks to the same-day delivery, pharmacies can keep a larger inventory of drugs on-hand, which means that they are less likely to run out of popular prescriptions.

Finally, same-day delivery helps pharmacies build loyalty among their customers by offering a service that is convenient and trustworthy. Nothing makes your business grow quicker than satisfied customers.

Why does your pharmacy need to offer same-day medicine delivery to customers?

Why does your pharmacy need to offer same-day medicine delivery to customers
Clearly same-day medicine delivery is the latest craze, but why does your pharmacy need it?

Pharmacies need to offer same-day medicine delivery because it is what the customers have come to expect.

In a world where people are busier than ever and time is precious, the ability to order medication and have it delivered to their door on the same day is an incredibly valuable service.

In addition to meeting customer needs, offering same-day delivery is also a great way to set your pharmacy apart from the competition.

More pharmacies than ever are now offering online ordering and home delivery, it can be tough to stand out. The reality is, other businesses are constantly innovating and looking for more ways to get a competitive edge.

If you’re not doing the same, you could be left behind.

One of the common issues that can arise with medicine delivery is the quality of delivery. Medicine is extremely important so it’s crucial that it arrives in perfect condition, and is stored at the proper temperatures. Delivering same-day ensures that it reaches the customer as quickly as possible and spends less time in transit where issues are more likely to occur.

Offering same-day medicine delivery is one of the best ways to make sure that your pharmacy is seen as the go-to destination for your customers’ needs.

How can your pharmacy offer same-day medicine delivery to customers?

How can your pharmacy offer same-day medicine delivery to customers
Launching a new medicine delivery program can be scary, let’s simplify the process for you into the two most common options.

There are a couple of different ways you can launch same-day medicine delivery for your pharmacy, however, some options are much easier than others.

Option 1

Build software to place, track, and execute online orders for delivery. And either hire the staff to make deliveries or outsource to couriers.

Pros:

  • You gain full control over the process.
  • You completely own the delivery systems and can change them however you like.

Cons:

  • It takes a significant amount of time & money to get started.
  • You have to maintain the vehicles and deal with all relevant costs.
  • You have to hire and manage a larger staff with more diverse responsibilities.

Option 2

Partner with a full-service logistics partner like Dropoff that handles the software, and deliveries, all you have to do is schedule the delivery.

Pros:

  • You can start offering same-day medicine delivery almost immediately.
  • You have a dedicated partner company that is an expert in medical deliveries.
  • Staff and vehicle costs are entirely outsourced.
  • They already have the proven technology for quality assurance, tracking, and customer satisfaction.
  • With the right medical courier, HIPAA compliance is a breeze.

Cons:

  • Less control over the delivery processes.
  • You don’t own the software.

Of these two options the most common choice for pharmacies is option 2, as referenced above companies like CVS, Rite Aid, and Walgreens have all taken a similar approach to outsource their medicine deliveries.

If you’re not sure where to start, check out our guide on how to choose a third-party logistics provider.

Now let’s take a look at some of the key steps you’ll need to take no matter which option you choose:

  • Make sure your staff is properly trained on how to use the software or app.
  • Work out the kinks in your process before launching to the public.
  • Choose delivery times that work for both your customers and staff.
  • Promote your new service to your existing customer base.
  • Make sure you are properly licensed to deliver medicine in your state, and follow all HIPAA guidelines.

By following these steps you can launch same-day medicine delivery in your pharmacy quickly and efficiently, giving your customers the convenience they crave and growing your business at the same time.

What are the most important factors to consider when setting up a same-day delivery program in your pharmacy?

What are the most important factors to consider when setting up a same-day delivery program in your pharmacy
Setting up same-day medicine delivery includes a lot of moving parts, here’s how you should focus your attention in the early days.

There are a few key things to think about when starting same-day delivery in your pharmacy. The first is the types of medicines that you will offer for delivery. Not all medications can be delivered safely and effectively on the same day, so it’s important to focus on products that are best suited for this type of service.

In addition, if you work with an outsourced medical courier service consider asking them what their capabilities are for transporting using temperature-controlled packages, while the best medical couriers provide this, not all of them will.

The second factor to consider is the delivery area that you will be serving. You want to make sure that your delivery radius is large enough to encompass all of your customers, otherwise, you may lose business.

The third and final factor to think about is the logistics of setting up a same-day delivery program. This includes deciding on a courier service, creating delivery protocols, and training staff.

Let’s take a look at the best practices for setting up same-day delivery in your pharmacy

1. Choosing a courier service

The first step is to choose the right courier service. There are many different options out there, so it’s important to do your research and find a company that best fits your needs. Make sure to compare pricing, delivery times, and reviews before making your decision.

Since your courier will be working with medicine, it’s crucial that they are HIPAA certified as this can save you thousands in potential violations.

Learn more about maintaining HIPAA compliance with medical couriers.

2. Create delivery protocols

Once you’ve chosen a courier service, the next step is to create delivery protocols. This includes deciding how orders will be placed, what information will be needed from the customer, and how payments will be processed. Be sure to document these protocols so that they can be followed by all staff members.

If you use a courier service like Dropoff, you’ll get access to their advanced tracking features that allow you to monitor all your orders in real-time, with delivery and pickup confirmations.

3. Train your staff

The final step is to train your staff on the new delivery procedures. All employees who will be involved in the process should be thoroughly trained on the protocols that have been put in place.

This will help ensure a smooth and successful launch of your same-day medicine delivery program.

Check out how Dropoff helped Partell Compounding Pharmacy reliably deliver medication and saved their pharmacists 8 hours of tedious work every week.

What challenges can pharmacies face when implementing same-day medicine delivery?

How can you make sure that your pharmacy's same-day medicine delivery service is a success
It’s not all sunshine and rainbows when launching a new delivery program, here are the common pitfalls to avoid.

When it comes to implementing a same-day medicine delivery system, pharmacies can face a few challenges.

The first challenge is ensuring that all medications are properly labeled and stored before they are loaded onto the delivery vehicle. This is another area where maintaining HIPAA compliance is key. Mislabeling or including the wrong information on a label could lead to an expensive violation. Make sure you and your team are up-to-date on how to stay HIPAA compliant with medical couriers.

Medications must be delivered in a timely manner, so it’s important to have a system in place that ensures that all medications are ready for delivery when the courier arrives.

Another challenge that pharmacies can face is ensuring that they have enough staff on hand to handle the influx of orders that are likely to come in during the first few weeks of launching a same-day delivery service. You may be surprised by the number of orders you receive, so make sure you have plenty of hands available to help you process them.

It is equally important to make sure that all pharmacists and pharmacy technicians are familiar with the new system. They can help to process orders and ensure that customers receive the medications they need when they need them.

How can you make sure that your pharmacy’s same-day medicine delivery service is a success?

Once you have launched your same-day medicine delivery service, you need to start educating both your staff and customers on the program so that it gets adopted quickly.

The sooner your customers start adopting the program, the faster you’ll start to see consistent growth in your pharmacy’s sales.

Here are a few key things to keep in mind:

  • Make sure you have the right staff in place. You’ll need at least one person dedicated to coordinating same-day deliveries, and it’s important that they have a good understanding of your inventory and operating procedures.
  • Train all your staff on the process. They should know how to pack orders securely and efficiently, how to load them into the delivery vehicle, and how to track them. Not all your staff members will be responsible for this normally, but you never know when you might be shorthanded. Having extra team members with the know-how to process these orders can save you a lot of headaches.
  • Make sure your customers know about the service. Promote it on your website and social media. Place signage around your store or in your windows so customers can’t help but see it, and maybe most importantly make sure your staff is trained to recommend it to customers when they come into the store.
  • As customers start to adopt this new program, pay attention to their feedback. Ensure that you’re making quick improvements so your customers stay happy.
  • Monitor your revenue growth. The whole point of launching a same-day delivery service for your business is to increase your revenue and reach new customers. Set goals, measure your growth, and make changes to help you reach your goals.
  • Revenue isn’t the only valuable metric, there are plenty of metrics to track, such as on-time delivery, the number of deliveries per day, the rate at which you acquire new customers, and so much more. Almost every metric is valuable to understanding how your customers use your services, and how to acquire more.

Check also: What is the difference between closed-door vs retail pharmacy.

Need more help?

Hopefully, you’ve got everything you need to get your pharmacy’s same-day medicine delivery program off the ground.

If you still have questions about how to launch a delivery program for your business, talk with one of our experts and we can help you get up and running in no time.