Millennials and the Rise of Same-Day Delivery
The “I want what I want and I want it now” attitude rings especially true for millennials’ shopping habits, according to an article by Multichannel Merchant, supported by individual survey data from Deloitte, Dropoff, and Moosejaw Mountaineering. And while fast shipping and the instant gratification that comes with it is important, it’s not the only thing that matters. The article states that transparency and communication from retailers are also key factors, with real-time package tracking and delivery notifications contributing to a pleasant online shopping experience for millennials.
Rod Sides, Vice Chairman and U.S. retail and distribution Leader for Deloitte says:
“It always comes back to the millennial mindset that as a group they want what they want, and they want it immediately. They’re willing to pay more (for expedited shipping), and see a value in getting orders quicker, understanding it’s a tradeoff. Also millennials are not spending as much time looking for a deal as they are looking for instant gratification.”
Dropoff CEO, Sean Spector, stresses the importance of businesses catching onto the changing landscape:
“We see across the board increasing demand over the last couple years for same-day delivery, but particularly for millennials. And businesses that don’t figure out how to do this will struggle. We’ve seen it across multiple verticals, including healthcare, business services, brick-and-mortar retail, ecommerce and food and grocery.”
“Other things that matter to millennials, Spector said, were quality of the delivery experience, including professionalism of the drivers, communication and real-time tracking – including the ability to contact the delivery service about their arrival time. ‘These things are not unique, just more prevalent among millennials,’ he said. ‘They’re the instant gratification generation, expecting it at a much higher rate than someone older.’”
There’s no denying that the trend towards faster delivery is on the up and up. And in order to stay competitive, businesses must offer same-day delivery. Dropoff offers reliable and professional same-day delivery across all industries. Our drivers are uniformed and background checked so you can rest easy knowing your package is in good hands. We offer live-map tracking of your delivery and signature verifications upon arrival, with a customer service team that is dedicated to making you and your customer’s delivery experience as seamless as possible.
Download our Same-Day Delivery for Retail ebook to learn more about consumer expectations around delivery and why offering a same-day delivery option can help give you an edge against the competition. Or contact us today to learn more!