The added benefit of same-day delivery is becoming more the norm rather than the exception among retailers. So it’s no surprise that health care customers also expect pharmacies to offer same-day medication delivery, including medical supplies.
In a 2016 Dropoff survey, 43% of U.S. consumers expressed a strong desire to have health care items delivered same-day. We expect that number to be even higher in 2018.
If you think about it, same-day medication delivery is a brand differentiator for pharmacies. When done right, it can result in extremely satisfied customers, which ultimately boosts your bottom line.
Why Same-Day Medication Delivery Makes Sense for Patients
Let’s explore some of the reasons why patients want same-day healthcare deliveries.
Patients on maintenance medication for chronic conditions like diabetes, high blood pressure, or asthma understand how it feels to run out of medicines and not be able to take them as prescribed.
New mothers, patients recovering from surgical procedures, patients who live in remote areas, older patients, and patients who have trouble getting around often find it hard to pick up their medicines in-store. A same-day delivery service ensures they have their medications when needed.
Some patients don’t have time for a quick run to the pharmacy. If a same-day delivery service is available, busy patients don’t need to make a trip to the pharmacy to fill their prescriptions or purchase over-the-counter items. Having their medical purchases delivered the same day to their home or office affords them more time to rest and recuperate (which is exactly what the doctor ordered).
Need for Privacy
Some patients may want to keep their health conditions private. If they can avoid standing in line at the pharmacy and attempting a private conversation with their pharmacist in what is a very public setting - great. A same-day medical courier service addresses this need.
There’s a reason why e-commerce is growing in popularity. Browse an online catalog, pick the items to purchase, pay online, enter your shipping info, and the next thing you know, the delivery person is knocking at your door with your package. All this without leaving the comfort of your own home.
Why Same-Day Medication Delivery Makes Sense for Pharmacies
Now, let’s talk about why same-day medical delivery can be beneficial for local pharmacies.
Ultimately, business longevity boils down to the customer's experience. Happy customers equal repeat orders, more word-of-mouth marketing for your brand, more sales, more profits, and more ways to grow your business.
Because you’re offering a service the competition may not be offering, you become more attractive to consumers who consider medical delivery a necessity. And to those who realize they can’t live without it after trying it.
Adding same-day delivery to the menu of services your pharmacy offers is something worth considering. Customers want convenience and reliability, and if you can give them what they want, you're steps ahead of your competitors.