Today Dropoff announced the findings from its 2nd annual Holiday Survey. The data shows same-day delivery will be a key factor in where shoppers purchase holiday gifts this year. It also reveals a high correlation between shoppers’ purchase intent and brand loyalty.
Our study revealed that a majority (60%) of U.S. holiday shoppers are more likely to purchase gifts from retailers that offer same-day delivery. That number goes up for the 67% of consumers who plan to do last minute holiday shopping this year. Of those, 90% said they are more likely to purchase from retailers offering same-day delivery.
According to online shopping predictions by Adobe Analytics, 2017 holiday season digital sales are projected to break the $100 billion mark — a 16.5 percent increase over last year. What’s more, they expect Cyber Monday to be the largest online shopping day in history, with $6.6 billion in sales.
This comes at a time when consumers have higher expectations than ever for faster delivery — one outcome of what some refer to as the “Amazon Effect.”
Additional findings from the survey include:
Same-day delivery drives brand loyalty, with 75% of respondents stating they are more likely to purchase from a retailer again after having received a same-day delivery. That number goes up to 86% for Millennials.
Slow delivery leads to cart abandonment. More than half of consumers (61%) have abandoned a purchase due to slow delivery options.
Being able to track the delivery of your purchases in real-time is a key differentiator, with 90% of consumers saying they would be more likely to purchase from a retailer again if their purchase can be tracked in real-time during the delivery process.
Consumers are 26% more likely to recommend a brand that offers same-day delivery versus one that offers free delivery.
The holiday shopping season is a pivotal time for retailers, with tremendous opportunity to earn consumers’ loyalty. It’s evident that same-day delivery is an important factor for shoppers, especially this time of year. Working with a trusted same-day delivery partner can help retailers ensure their values are carried out from the moment of purchase all the way through delivery.
Do you want to offer your customers a same-day delivery option this holiday season? Contact us today to get started with Dropoff.