Chain Store Age & IBM recently released a white paper on how retailers can better fulfill consumer needs by getting merchandise into their hands faster and easier than ever before. Here are some of the key takeaways:
“Customer expectations for the combined brand experience are higher than ever. For brands to keep up with the agility of their online competitors, traditional retailers need to make changes to efficiently and cost-effectively get merchandise into shoppers’ hands — all while delivering a consistent, positive customer experience.” But it’s not something that can be done overnight. Improving in-store fulfillment entails creating an operational foundation that effectively leverages a retailer's store network, inventory, and staff.